About

Brand Promo Video Designer · AI Video Designer · Motion Designer · Video Producer

Summary

5 years in brand promo and product video, currently at Liblib AI | Evoken, independently leading brand film creation for Lovart, LibTV, Xingliu, and other AI products. As the creative initiator, I distill core concepts, narrative logic, and script outlines from product PRDs and UI designs, and established Lovart's visual language, motion templates, and information hierarchy. 30+ brand videos delivered with 50M+ career total views, benchmarked against top-tier AI launch aesthetics from Claude, OpenAI, and peers. Full pipeline with Lovart, LibTV, Cursor, After Effects, and Premiere Pro — from concept and storyboard through AIGC generation, multi-layer UI compositing, and finishing; built AI Prompt Studio and other Chrome extensions and AE plugins with Cursor. Brand films published via @lovart_ai on X (Twitter) and Instagram, contributing 100K+ combined follower growth.

Experience

Brand Promo Video Designer / Brand Video Creative · Liblib AI | Evoken

Sep 2024 — Present

Led brand video creative and delivery for Lovart, LibTV, Xingliu, and other AI products — 30+ launch films and feature demos; multiple videos reaching 3M+ views.
Creative initiator: from product PRD and UI designs, aligned with marketing on concept, narrative, and script; rapid demo iterations through full pipeline from concept to storyboard, AIGC generation, and final delivery.
Established Lovart brand film visual standards — unified visual language, reusable motion templates, and information hierarchy derived from product UI and Figma design system.
Built multiple Chrome extensions and After Effects plugins with Cursor, improving team production efficiency by 50%; AI Prompt Studio published on Chrome Web Store.
End-to-end creative lead on flagship projects (Lovart official launch, LibTV Brawl vol.1, Lovart SMB brand film); 50M+ combined exposure on X and Instagram.
Brand films published via @lovart_ai on X (Twitter) and Instagram, contributing 100K+ combined follower growth.

Video Editor / Shooter · Gaotu

Nov 2023 — Sep 2024

Owned post-production and shooting for IP and course videos — 600+ finished videos, 6M+ total views, 30K+ Douyin follower growth; individual videos reaching 300K—1M views.
Video lead for Watermelon Teacher English enlightenment account — established visual packaging standards and column style, scalable templates for the team; 90+ videos, 3M+ total views.
Coordinated 120+ shoots across 3—4 courses and 15+ recording sessions; on-set creative decisions (blocking, scene design); rated "executive director" by director-background lead.
Visual design, fine cut, and AE motion packaging; bridged shoot-to-post workflow for IP account matrix growth.

Video Editor / Shooter · Be Friends Holding Limited

Feb 2023 — Oct 2023

Independently produced 150+ videos for matrix accounts, interviews, and courses — 4M+ total views, 70K+ follower growth.
Built Overseas E-commerce Academy logo animation (standard + red-background versions) with path-split and easing master templates for cross-channel brand motion consistency.

Video Editor · Juding Interactive

Feb 2022 — Feb 2023

Independently produced seeding videos for DOD camping lamp, Goal Zero lamp, and trail-running shoes — product visualization and atmospheric shots to reinforce purchase scenarios.
Developed a reusable e-commerce short-form narrative framework — lead with conclusion, follow with evidence, return to scene — applied in later brand and AI promo work.

Education

Bachelor's · Design · Hulunbuir University · 2017 — 2021 · Top 5% in major courses · #1 thesis grade

Skills

AI Video Product Launch Motion Packaging Brand Film Live Action & Editing Visual Design